Ties & Bowties - ATAR

For 10 years, my partner and I designed and led the production of ties and bow ties for our sustainable fashion brand, ATAR. These accessories were crafted from textile discards, giving new life to unused fabrics.

The process included selecting fabrics based on commercial guidelines, creating optimized patterns tailored to the dimensions of the discards, and training seamstresses with technical sheets to ensure high-quality craftsmanship. After production, I conducted quality control and coordinated both product photography and lifestyle photo shoots to showcase the final pieces.