Photoshoot ATAR

I’ve led the creative direction for over 10 photo shoots for ATAR, managing all aspects from pre-production to the final selection of images.

My role includes choosing outfits, models, locations, and defining the photo style. I prepare detailed briefs to optimize the shoot's workflow. During the session, I oversee the creative direction, ensuring every detail reflects the brand’s values and showcases the product in the best possible way. Finally, I curate the final photos, selecting the ones that best align with the session’s objectives.