Key Visual & Digital Guidelines

I developed a comprehensive Key Visual for Círculo Expan, a rewards program, establishing its visual identity and graphic guidelines for all digital communications.

The design builds on the program’s logo graphics but adopts a more dynamic and campaign-oriented approach, incorporating visual elements inspired by the world of rewards and point accumulation.

The work included the creation of visual patterns, photographic treatments, and a new icon set that complements elements from the logo, resulting in a cohesive, engaging, and easily recognizable digital identity.