Key Visual & Campaign Identity

I developed the Key Visual for the “Travel Days” campaign, created for the Cyber Days season to promote special discounts and limited-time offers. The objective was to build a distinctive visual seal that unified all campaign communications and increased brand recognition across digital platforms.

The project included defining graphic guidelines for multiple applications, such as social media, website banners, and promotional assets. I established the photographic style, designed supporting graphic elements, and created a set of campaign-specific icons. The result was a cohesive and dynamic visual system that clearly differentiated the campaign while remaining aligned with the brand’s identity.