Email Marketing

I’ve designed and programmed newsletters primarily aimed at driving sales for various brands. Working within a multidisciplinary team (commercial, marketing, and design areas), we focus on keeping customers informed about updates, promotions, and new releases, as well as designing automated campaigns based on customer behavior to optimize engagement.

I’ve worked with platforms like Mailchimp and MailerLite, handling email programming, client segmentation, and tracking key metrics to optimize email marketing campaigns and improve performance.